
日本の美しさを世界に伝える
Propagating the beauty of Japan to the world
Representing the producers' thoughts in our own words.
生産者の思 いを自分たちの言葉で伝える。

FLOWER KING is a company that trades flowers produced in Japan to the world.
We sell Japanese flowers to the world in three business areas.
We are also an agricultural production corporation. As a producer, we face flowers from the beginning and convey the thoughts of many producers' to the world.

Wholesale Business
Our unique sales platform and collection system allows us to complete delivery within 24 hours from flower picking to overseas stores, enabling to sell the products with the same quality as in Japan.


Retail Business
We have started business in Beijing, China in 2012 and currently manage three stores in the city. We have many wealthy individuals and companies as clients. Our services can also be used for marketing purposes such as trend research.

Farm Business
In order to realize sustainable agriculture, we reuse bulbs that would otherwise be discarded in fallow land, and improve production efficiency by reviewing farming methods. We contribute to employment and the local economy.
Milestones
Scroll to learn about our company’s journey
Our specialty
Functionality You Will Love
01
Eco-Friendly Design
In order to reduce the environmental burden during cultivation, we have acquired MPS-Florimark Production and are cultivating in accordance with international standards.
Furthermore, we have set our own standards and aim to achieve zero waste by using biodegradable mulch.
We will participate in a decarbonized society by using 99% wood for the interior and facilities of FLOWER KING TOKYO.
03
Shipping
We rent a closed elementary school in Fukushima Prefecture and established there our headquarters and export platform for producers.
We collect flowers from local agricultural cooperatives and individual producers, and handle packaging and export procedures.
In addition, in order to work with producers and markets across the country, we own a dedicated export facility located 15 minutes from Haneda Airport, which enables us to transport flowers at their freshest on any flight.
At our contracted production sites, flowers arrive at their destination within about 24 hours of picking, allowing to sell them in a highly fresh condition.
02
Customer
We have built a strong sales network with partnerships with about 40 companies, mainly in the Pacific region.
We regularly ship carefully selected flowers produced in Japan by air to Guam, Los Angeles, Beijing, Guangzhou, Shanghai, Hong Kong, Chengdu, Singapore, and Macau, allowing us to export even cut flowers, which are difficult to control in quality, without compromising their quality.
04
Marketing
We provide one-stop, real marketing, including proposing optimal transportation methods and efficient packing methods for each flower, as well as trial sales.
We can conduct promotions and research in-house or in collaboration with partners, and can explore the best sales methods by checking for damage caused by temperature changes during transportation, and by conducting on-site flowering tests and shelf life tests. Furthermore, we will hold production area business meetings that bring together buyers and gain direct reactions, evaluations, and opinions, thereby contributing to improving the precision of overseas sales strategies.


Our Story
Starting from Fukushima.
We are participating in the global flower market in a small town of about 8,000 people where the original Japanese scenery remains.
We used to be just an export business, but now we rent farmland in Hanawa Town, Fukushima Prefecture, and by cultivating the fields with our own hands, we have completely changed the way we approach flowers. We feel the story behind each and every flower entrusted to us by the producers who export with us, and export the flowers together with the thoughts of those producers.
We are grateful every day for the rich colors that our harsh nature brings to us, and as producers, we practice responsible environmental conservation.
About FLOWER KING
Company name:
FLOWER KING corporatrion
Established:
January 11, 2018
Capital:
32,000,000 JPY
Head office location:
120-1 Hachiman, Tokoyokitano, Hanawamachi, Higashishirakawagun Fukushima 9635402 JAPAN
Representative:
Daisuke Endo
Telephone number:
0247-43-1250
Team FLOWER KING
Wholesale
FLOWER KING BEIJING
No. 12, Laiguan Dong Road, Chaoyang , Beijing
FLOWER KING SHANGHAI
08A, North Building 1, No. 282 Huaihai Middle Road, Huangpu, Shanghai
FLOWER KING TOKYO
#110 1-35-4 Omorihigashi,Ota-ku Tokyo
Retail
FLOWERY SMILES main store
1F, Dongpark Village, Dongsilu Bei Road, Chaoyang Beijing
FLOWERY SMILES Park
Beiyuan Beichen Green Central Park, Chaoyang Beijing
Farm
THE DAHLIA
117 Shimoinazawa, Taijuku, Hanawa Town, Higashishirakawa District, Fukushima