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日本の美しさを世界に伝える

Propagating the beauty of Japan to the world

Representing the producers' thoughts in our own words.

生産者の思いを自分たちの言葉で伝える。

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FLOWER KING is a company that trades flowers produced in Japan to the world.

We sell Japanese flowers to the world in three business areas.

We are also an agricultural production corporation. As a producer, we face flowers from the beginning and convey the thoughts of many producers' to the world.

 Wholesale Business

Our unique sales platform and collection system allows us to complete delivery within 24 hours from flower picking to overseas stores, enabling to sell the products with the same quality as in Japan.

Retail Business

We have started business in Beijing, China in 2012 and currently manage three stores in the city. We have many wealthy individuals and companies as clients. Our services can also be used for marketing purposes such as trend research.

Farm Business

In order to realize sustainable agriculture, we reuse bulbs that would otherwise be discarded in fallow land, and improve production efficiency by reviewing farming methods. We contribute to employment and the local economy.

Milestones

Scroll to learn about our company’s journey

YEAR

2012

YEAR

Flowery Smiles​ flagship store opens. 

2018

Established Japanese corporation FLOWER KING

A flower retail store opens in the upscale residential area of ​​Chaoyang District, Beijing.

Registered in Tokyo as a corporation to procure and export Japanese flowers.

YEAR

2017

FLOWER KING BEIJING OPENS

A store specializing in Japanese flowers opens in a flower wholesale market in Chaoyang District, Beijing.

Our specialty

Functionality You Will Love

01

Eco-Friendly Design

In order to reduce the environmental burden during cultivation, we have acquired MPS-Florimark Production and are cultivating in accordance with international standards. 

Furthermore, we have set our own standards and aim to achieve zero waste by using biodegradable mulch.

​We will participate in a decarbonized society by using 99% wood for the interior and facilities of FLOWER KING TOKYO.

03

Shipping

We rent a closed elementary school in Fukushima Prefecture and established there our headquarters and export platform for producers.

We collect flowers from local agricultural cooperatives and individual producers, and handle packaging and export procedures.

In addition, in order to work with producers and markets across the country, we own a dedicated export facility located 15 minutes from Haneda Airport, which enables us to transport flowers at their freshest on any flight.

At our contracted production sites, flowers arrive at their destination within about 24 hours of picking, allowing to sell them in a highly fresh condition.

02

Customer

We have built a strong sales network with partnerships with about 40 companies, mainly in the Pacific region.

We regularly ship carefully selected flowers produced in Japan by air to Guam, Los Angeles, Beijing, Guangzhou, Shanghai, Hong Kong, Chengdu, Singapore, and Macau, allowing us to export even cut flowers, which are difficult to control in quality, without compromising their quality.

04

​Marketing

We provide one-stop, real marketing, including proposing optimal transportation methods and efficient packing methods for each flower, as well as trial sales.

We can conduct promotions and research in-house or in collaboration with partners, and can explore the best sales methods by checking for damage caused by temperature changes during transportation, and by conducting on-site flowering tests and shelf life tests. Furthermore, we will hold production area business meetings that bring together buyers and gain direct reactions, evaluations, and opinions, thereby contributing to improving the precision of overseas sales strategies.

​Japanese Flowers

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Our Story

Starting from Fukushima.

We are participating in the global flower market in a small town of about 8,000 people where the original Japanese scenery remains.

 

We used to be just an export business, but now we rent farmland in Hanawa Town, Fukushima Prefecture, and by cultivating the fields with our own hands, we have completely changed the way we approach flowers. We feel the story behind each and every flower entrusted to us by the producers who export with us, and export the flowers together with the thoughts of those producers.

 

We are grateful every day for the rich colors that our harsh nature brings to us, and as producers, we practice responsible environmental conservation.​​

About  FLOWER KING

Company name:     

 FLOWER KING corporatrion

 

Established: 

 January 11, 2018

Capital:

 32,000,000 JPY

Head office location: 

 120-1 Hachiman, Tokoyokitano, Hanawamachi, Higashishirakawagun Fukushima 9635402 JAPAN


Representative: 

 Daisuke Endo

 

Telephone number: 

 0247-43-1250​

Team  FLOWER KING

Wholesale
 

 FLOWER KING BEIJING

  No. 12, Laiguan Dong Road, Chaoyang ,   Beijing

 

 FLOWER KING SHANGHAI

  08A, North Building 1, No. 282 Huaihai    Middle Road, Huangpu, Shanghai ​ ​ ​

 FLOWER KING TOKYO

​  #110 1-35-4 Omorihigashi,Ota-ku Tokyo

Retail
 

 FLOWERY SMILES main store

  1F, Dongpark Village, Dongsilu Bei Road,   Chaoyang Beijing 


 FLOWERY SMILES Park

  Beiyuan Beichen Green Central Park,              Chaoyang Beijing 

Farm

 

 THE DAHLIA

  117 Shimoinazawa, Taijuku, Hanawa Town,             Higashishirakawa District, Fukushima

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